Notes from Traction book
— This post is a work in progress. These are my notes from reading the Traction book —
On BullsEye framework
Traction channels
Reference: List of tractions channels
- [DONE] Targeting Blogs
- [DONE] Publicity
- [DONE] Unconventional PR
- [DONE] Search Engine Marketing
- [DONE] Social & Display Ads
- [DONE] Offline Ads
- [DONE] Search Engine Optimization
- [DONE] Content Marketing
- [DONE] Email Marketing
- [WIP] Engineering as Marketing
- [DONE] Viral Marketing
- [WIP] Business Development
- Sales
- Affiliate Programs
- Existing Platforms
- [WIP] Trade Shows
- [WIP] Offline Events
- Speaking Engagements
- [DONE] Community Building