– This post is a work in progress. These are my notes from reading the Traction book –

On choosing metrics for traction channels

Traction channels

Reference: List of tractions channels

• [DONE] Targeting Blogs
• [DONE] Publicity
• [DONE] Unconventional PR
• [DONE] Search Engine Marketing
• [DONE] Social & Display Ads
• [DONE] Offline Ads
• [DONE] Search Engine Optimization
• [DONE] Content Marketing
• [DONE] Email Marketing
• [WIP] Engineering as Marketing
• [DONE] Viral Marketing
• [WIP] Business Development
• Sales
• Affiliate Programs
• Existing Platforms
• [WIP] Trade Shows
• [WIP] Offline Events
• Speaking Engagements
• [DONE] Community Building